Rebranding is a complex as well as a risky process. However, it is required when the logo of the brands became old-fashioned. Here we list logos of 10 famous Indian brands then and now.
1. Asian Paints
Asian paints, one of the largest Indian multinational paint company has changed their logo in 2012 and removed their iconic mascot Gattu from advertisements.
Airtel is AN Indian global telecommunication company that operates services in over 18 countries. In 2011, they have changed their logo and named it as wave.
3. Bajaj auto
Bajaj auto, India’s second largest motorcycle manufactures, has changed their logo in 2004 and adopted a new tagline of Inspiring Confidence. However, later they changed the tagline to Distinctly Ahead.
Popular e-commerce company Flipkart, which was founded in 2007 by Sachin Bansal and Binny Bansal, has changed its logo multiple times.
Another big Indian e-commerce company Snapdeal, which was started in 2010 as a coupon sharing website, has changed its logo in 2016 followed by a campaign named Unbox Zindagi.
6. Canara bank
Canara bank is one of the oldest and largest banks in India. The bank has changed its logo in 2008. The flower and leaves in the old logo was replaced with two interlinked triangles.
Popular Indian electrical equipment company Havells has changed their logo and replaced it with a better one. In 2014, Havells was listed as one of the India’s most trusted brands according to the Brand Trust Report.
Videocon, India’s one of the most trusted company has changed their logo and tagline in 2009. Their new brand tagline is ‘Experience change’. Videocon is the third largest picture tube manufacturer in the world.
9. Crompton Greaves
Popular Indian multinational electrical company Crompton Greaves has changed their brand identity in 2009. Their new logo is much more appealing.
India’s largest Ayurvedic medicine manufacturer Dabur has changed their logo in 2004 to attract young people towards it.