Following collection of some of the well-known logos of big brands and companies with a creative rationale behind their design, meaning of those logos, their design, which hopefully will inspire other graphic designers and educate clients. Here are a few of the lesser known stories and facts of some the biggest brands in the world.
1. Lamborghini sports cars exist because of Enzo Ferrari’s pride
Lamborghini was originally a tractor manufacturer. The owner, Ferruccio Lamborghini, had an interest in luxury automobiles, especially Ferraris. Ferruccio Lamborghini recognized an emerging market in post-War Italy devoted to agricultural and industrial revitalization. Using parts from military vehicle engines and differentials from ARAR centres (Azienda Recupero Alienazione Residuati), Lamborghini built the first of his “Carioca” tractors. While doing a routine check, Lamborghini found that the clutch in his Ferrari was broken and he discovered that the car used the same clutch as his tractors. When he asked Enzo Ferrari for a better replacement, Ferrari dismissed him saying he was a tractor maker and did not know anything about race cars. I guess we all know how that turned out.